Battle of Saratoga in the American Revolution

Battle of Saratoga in the American Revolution The Battle of Saratoga was fought September 19 and October 7, 1777, during the American Revolution (1775-1783). In the spring of 1777, Major General John Burgoyne proposed a plan for defeating the Americans. Believing that New England was the seat of the rebellion, he proposed cutting the region off from the other colonies by moving down the Hudson River corridor while a second force, led by Colonel Barry St. Leger, advanced east from Lake Ontario. Meeting at Albany, they would press down the Hudson, while General William Howes army advanced north from New York. British Plans An attempt to capture Albany from the north had been attempted the previous year, but the British commander, Sir Guy Carleton, had elected to withdraw after the Battle of Valcour Island (October 11) citing the lateness of the season. On February 28, 1777, Burgoyne presented his plan to the Secretary of State for the Colonies, Lord George Germain. Reviewing the documents, he granted Burgoyne permission to move forward and appointed him to lead the army that would invade from Canada. Germain did so having already approved a plan from Howe that called for the British army in New York City to advance against the American capital at Philadelphia. Â   It is unclear whether Burgoyne was aware of Howes intentions to attack Philadelphia before he left Britain. Though Howe was later informed that he should support Burgoynes advance, he was not specifically told what this should entail. Additionally, Howes seniority precluded Burgoyne from issuing him orders. Writing in May, Germain told Howe that he expected the Philadelphia campaign to be concluded in time to assist Burgoyne, but his letter contained no specific orders. Burgoyne Advances Moving forward that summer, Burgoynes advance initially met with success as Fort Ticonderoga was captured and Major General Arthur St. Clairs command forced to retreat. Pursuing the Americans, his men won a victory at the Battle of Hubbardton on July 7. Pressing down from Lake Champlain, the British advance was slow as the Americans diligently worked to block the roads south. The British plan began to unravel in quick succession as Burgoyne became plagued by supply issues. To help remedy this issue, he dispatched a column led by Lieutenant Colonel Friedrich Baum to raid Vermont for supplies. This force encountered American forces led by Brigadier General John Stark on August 16. In the resulting Battle of Bennington, Baum was killed and his predominantly Hessian command suffered over fifty percent casualties. The loss resulted in the desertion of many of Burgoynes Native American allies. Burgoynes situation was further worsened by news that St. Leger had turned back and that Howe had left New York to begin a campaign against Philadelphia. Alone and with his supply situation worsening, he elected to move south in an effort to take Albany before winter. Opposing his advance was an American army under the command of Major General Horatio Gates. Appointed to the position on August 19, Gates inherited an army that was rapidly growing due to the success at Bennington, outrage over the slaying of Jane McCrea by Burgoynes Native Americans, and the arrival of militia units. Gates army also benefited from General George Washingtons earlier decision to send north his best field commander, Major General Benedict Arnold, and Colonel Daniel Morgans rifle corps. Armies Commanders Americans Major General Horatio GatesMajor General Benedict ArnoldColonel Daniel Morgan9,000 growing to 15,000 men British Major General John Burgoyne7,200 declining to 6,600 men Battle of Freemans Farm On September 7, Gates moved north from Stillwater and occupied a strong position atop Bemis Heights, approximately ten miles south of Saratoga. Along the heights, elaborate fortifications were constructed under the eye of engineer Thaddeus Kosciusko which commanded the river and the road to Albany. In the American camp, tensions festered as the relationship between Gates and Arnold soured. Despite this, Arnold was given command of the left wing of the army and the responsibility for preventing the capture of heights to the west which dominated the Bemis position. Crossing the Hudson north of Saratoga between September 13-15, Burgoyne advanced on the Americans. Hampered by American efforts to block the road, heavy woods, and broken terrain, Burgoyne was not in position to attack until September 19. Seeking to take the heights to the west, he devised a three-prong attack. While Baron Riedesel advanced with a mixed British-Hessian force along the river, Burgoyne and Brigadier General James Hamilton would move inland before turning south to attack Bemis Heights. The third column under Brigadier General Simon Fraser would move further inland and work to turn the American left. Arnold and Morgan Attack Aware of British intentions, Arnold lobbied Gates to attack while the British were marching through the woods. Though preferring to sit and wait, Gates finally relented and permitted Arnold to advance Morgans riflemen along with some light infantry. He also stated that if the situation required, Arnold could involve more of his command. Moving forward to an open field on the farm of Loyalist John Freeman, Morgans men soon sighted the lead elements of Hamiltons column. Opening fire, they targeted the British officers before advancing. Driving back the lead company, Morgan was forced to retreat into the woods when Frasers men appeared on his left. With Morgan under pressure, Arnold funneled additional forces into the fight. Through the afternoon intense fighting raged around the farm with Morgans riflemen decimating the British artillery. Sensing an opportunity to crush Burgoyne, Arnold requested additional troops from Gates but was refused and issued orders to fall back. Ignoring these, he continued the fight. Hearing the battle along the river, Riedesel turned inland with most of his command. Appearing on the American right, Riedesels men rescued the situation and opened a heavy fire. Under pressure and with the sun setting, the Americans withdrew back to Bemis Heights. Though a tactical victory, Burgoyne suffered over 600 casualties as opposed to around 300 for the Americans. Consolidating his position, Burgoyne put off further attacks in the hope that Major General Sir Henry Clinton could provide assistance from New York City. While Clinton did raid up the Hudson in early October, he was not able to provide aid. In the American camp, the situation between the commanders reached a crisis when Gates did not mention Arnold in his report to Congress regarding the Freemans Farm battle. Devolving into a shouting match, Gates relieved Arnold and gave his command to Major General Benjamin Lincoln. Though granted a transfer back to Washingtons army, Arnold remained as more and more men arrived in camp. Battle of Bemis Heights Concluding the Clinton was not coming and with his supply situation critical Burgoyne called a council of war. Though Fraser and Riedesel advocated retreat, Burgoyne refused and they agreed instead upon a reconnaissance in force against the American left on October 7. Led by Fraser, this force numbered around 1,500 men and advanced from Freeman Farm to the Barber Wheatfield. Here it encountered Morgan as well as the brigades of Brigadier Generals Enoch Poor and Ebenezer Learned. While Morgan attacked the light infantry on Frasers right, Poor shattered the grenadiers on the left. Hearing the fighting, Arnold dashed from his tent and took de facto command. With his line collapsing, Fraser tried to rally his men but was shot and killed. Beaten, the British fell back to the Balcarres Redoubt at Freemans Farm and Breymanns Redoubt slightly to the northwest. Attacking Balcarres, Arnold was initially repulsed, but worked men around the flank and took it from behind. Organizing an attack on Breymanns, Arnold was shot in the leg. The redoubt subsequently fell to American assaults. In the fighting, Burgoyne lost another 600 men, while American losses were only around 150. Gates remained in camp for the duration of the battle. Aftermath The next evening, Burgoyne began withdrawing north. Halting at Saratoga and with his supplies exhausted, he called a council of war. While his officers favored fighting their way north, Burgoyne ultimately decided to open surrender negotiations with Gates. Though he initially demanded an unconditional surrender, Gates agreed to a treaty of convention whereby Burgoynes men would be taken to Boston as prisoners and permitted to return to England on the condition that they not fight in North America again. On October 17, Burgoyne surrendered his remaining 5,791 men. The turning point of the war, the victory at Saratoga proved key in securing a treaty of alliance with France.

How To Answer “Why Do You Want To Work Here”

How To Answer â€Å"Why Do You Want To Work Here† This question comes up in so many job interviews. Surprisingly, most people are unprepared to answer it well. Think of this question as another valuable opportunity to show you’ve done your homework on a company, and to show that your ideals and goals are in lockstep with those of the company you’re interviewing with. Don’t just blather on about how they value whatever their mission statement says they value, or praise whatever company culture you’ve been able to glean from their brochures. Have something distinctive to say.Try these strategies and you’ll be in much better shape.1. Word of MouthHave you heard from current or past employees? Now might be the time to mention that you’ve got several contacts who worked there in the past, or friends of friends who work there now. It’s fine to say that you’ve received glowing reports; it makes your interviewer feel good, and it shows you did a bit of sleuthing around!2. Social MediaD oes this company have a particularly winning social media platform? Consider mentioning their engaging use of Facebook, or their badass presence on Twitter. This also shows that you’re engaged,   and with it  enough to be all up on social media.3. CommonalityIf you’ve done your digging and found contacts you know who work there on LinkedIn, for example, and you’ve noticed a particular pattern- something that most employees of that company seem to have in common- then mention it! Show that you’ve taken the time to figure out what the common thread is and then explain how you fit right in with it.4. LeadershipIt’s obviously good to speak favorably about the product or service the company puts out, but it’s even better to comment on their leadership- either within the industry or globally. Talk about their community involvement or philanthropy.5. UniquenessAcknowledge first and foremost what makes the company so unique. Show that youâ€℠¢ve looked into them enough to really understand what it is they’re going for- then compliment them on their success. All the while showing how their uniqueness matches yours perfectly!6. Its Past/FutureTalk about the company’s origins and past achievements†¦ or fast forward to show how well you can think ahead and envision the company’s goals being realized in an ever-changing industry. Show that you’re already invested in the future of the company.7. Get PersonalIf all else fails, tie your appreciation of the company to some aspect of yourself. Be as specific as possible. Have you had a personal interaction with anyone at the company? Now’s the time to start chatting about that. Remember, there’s no right way to answer this, only a few extra bonus points you can score if you answer it well.

Lifespan Development and Personality Paper Essay - 1

Lifespan Development and Personality Paper - Essay Example In addition, alcohol, drugs such as cocaine, lead, pesticides can damage sperm and cause children wit congenital defects. If the mother consumes alcohol during pregnancy, then the alcohol crosses the placenta and can result in children with ‘fetal alcohol syndrome’. The kind of diet that a mother takes, drugs, both legal and illegal would effect the later development of the infant. Mothers who have a healthy life style give birth to well formed babies with the right development of limbs and brains. Tobacco smoking by pregnant women is seen to cause premature babies that have low birth weight and increase in fetal deaths. Such children also show increased behavior abnormalities and cognitive problems. Motor development is mainly due to natural maturity but it can also be affected by environmental influences such as disease and neglect. Children with alcoholic mothers or ones who are neglected show lesser inclination to learn motor skills and may grow up with learning disa bilities and other problems. Piaget showed that an infants intellect is different from an adult and that an infant begins at a cognitively primitive level and that intellectual growth progresses in distinct stages, motivated by an innate need to know. Three major concepts are important: schemas, assimilation and accommodation. Schemas are cognitive structures or patterns consisting of a number of organized ideas that grow and differentiate with experience. Assimilation is the process of absorbing new information into existing schemas and accommodation is the process of adjusting old schemas or developing new ones to better fit with new information. In the first few weeks of life, an infant has multiple schemas based on the innate reflexes of sucking and grasping. These schemas are primarily motor and may be little more than stimulus and response mechanisms and soon other schemas emerge as the infant starts eating solid food. Assimilation and accommodation are the two major

Thanatos and Eros in The Death of Salesmas Play Assignment

Thanatos and Eros in The Death of Salesmas Play - Assignment Example In Death of Salesman the betrayal of love is evidenced when Willy betrays the love of Linda as well as the trust of Biff with his affair. Willy, as the main love betrayer, is preoccupied by some fear of love betrayal. He frequently accuses Biff being spiteful. This only reflects his understanding of the failure of Biff in business to be a rejection of his own dreams that he will be successful, and more importantly that the inability of Biff to keep the job safe is related to the love affair of Willy. The death of a salesman also has some elements of Thanatos, the drive of dying. Willy is not happy in his life and in the middle of a night, he is talking to himself very loudly that everybody wakes up. Linda his wife admits to their sons that as their parents they are financially struggling. Moreover, Willy, their father, has been on a suicide attempt mission. We clearly see the drive of death instinct-Thanatos operating strongly is the death of the salesman. Willy is unhappy with his l ife and he let the drive to kill himself overwhelms him. We see Happy and Biff returning home after their dates and they find Linda, their mother was waiting for them to arrive. Linda is fuming mad that her sons have left their Willy at the restaurant. This results to a massive argument and everybody is not interested in listening to Biff. However he still manages to put his point across- he find it difficult to live up to Willy`s, his dad, unrealistic expectations. He therefore basically considers his dad just a failure. The fight ends and Willy realizes that Biff, despite considering him a failure, he still seems to really care and love him. It`s unfortunate that Willy cannot get beyond the "failure" bit and he thinks the biggest contribution that he perhaps can make toward Biff`s success is just to commit suicide. He hope that by doing away with his life is the best way Biff could make use of the life insurance cash to perhaps start a business. The drive of love, Eros is definite ly taking stage in the death of a salesman. There is some considerably high level of love within Willy`s family.  

Reverse Osmosis for Wastewater Recycling Essay Example for Free

Reverse Osmosis for Wastewater Recycling Essay Reusing treated wastewater for beneficial purposes, such as agricultural and landscape irrigation, industrial processes, toilet flushing, or groundwater basin replenishment, is growing in response to environmental and economic concerns. One of the key factors involved in recycling wastewater treatment plant (WWTP) effluent for another use is the need to reduce total dissolved solids (TDS). This is often done by using a reverse osmosis (RO) system, which relies on pressure differential to force a solution (in this case, water) through a membrane that retains the solute on one side and allows the pure solvent to pass to the other side. While extremely effective on biologically treated wastewater, RO systems need to be coupled with an effective pretreatment system to avoid common issues that can result in system failure, including plugging, fouling, and scaling. One of the most effective pretreatment options for wastewater applications is membrane bioreactor (MBR) technology, in which a membrane process like ultrafiltration (UF) or microfiltration is combined with a suspended growth bioreactor. MBR provides high quality feed water to the RO, minimizes footprint and the cost of civil works, and reduces treatment plant downtime, thereby reducing operating costs. Koch Membrane Systems’ PURON ® submerged MBR technology has successfully been used as the pretreatment option for challenging industrial and municipal water reuse RO systems, and can help make water recycling technologies more cost-effective. Reverse Osmosis Systems Present Challenges for Water Reuse Pretreatment methods are critical when designing RO systems. For example, RO membranes used for most water reuse applications contain a brine spacer, typically made of low density polyethylene mesh netting. If there is a high level of suspended solids in the feed water, this brine spacer can become plugged. Another issue is the high levels of organics contained in many biologically treated wastewaters, which are rejected by the RO membrane and progressively concentrated as the water flows across the membranes. This concentration of organics can foul the membrane, especially towards the RO system outlet. Biofouling can also occur, because the organics in wastewater make an excellent food source for microorganisms. Also, some treated wastewaters contain high levels of bacteria, so biogrowth may occur quickly even if RO feed water is disinfected. Finally, calcium phosphate scaling can cause problems with RO systems operating on some wastewaters. The scaling can be mitigated by operating at lower water recovery, using acid or other antiscalant to minimize scaling, or modifying the operating conditions of the WWTP to reduce the amount of phosphate in the RO feed. These plugging, fouling, and scaling issues mean that the RO system needs to be operated at higher pressures, leading to increased power consumption, increased chemical costs for cleaning, and a shorter membrane life. How can these challenges be minimized and overall water reuse system lifecycle costs reduced? Effective pretreatment of the feedwater before it flows through the RO system is the answer, provided that the pretreatment steps are chosen carefully to ensure that the RO system can work as intended. Reverse Osmosis Pretreatment Options There are many different pretreatment options, and the best for a particular process depends on power, chemical, labor and land costs, wastewater source, and the existing wastewater treatment system. Conventional Pretreatment The conventional effluent pretreatment scheme might be primary treatment, biological treatment and, the most crucial part of the process, solids-liquid separation using secondary clarification. The conventional sedimentation process often doesn’t remove enough bacteria and suspended solids, so sand filtration may be added to improve the solids-liquid separation and provide higher quality water to feed the RO system. Using ferric chloride along with the sand filtration may enhance solids and organics removal. However, upsets in the secondary clarifier can lead to effluent with higher levels of TSS and BOD, causing plugging of the brine spacer with suspended solids and organic fouling. Also, power consumption for RO systems with this type of pretreatment tends to be high, and membrane life is often quite short. Lime-softening has been somewhat more successful in protecting the RO membranes, but this increases operating costs and does not totally prevent fouling of RO membranes. Ultrafiltration Improves Suspended Solids Removal As RO Pretreatment Many of today’s water reuse systems use an ultrafiltration (UF) pretreatment step to emove suspended solids. These systems typically use hollow fiber UF membranes, which do an excellent job of providing water with low suspended solids to feed the RO system. However, the UF system is an extra treatment step, requiring additional footprint, and adding to operating costs. The UF system may also be susceptible to upsets from a conventional WWTP, which can further increase its operating costs. Membrane Bioreactor As RO Pretreatment With an MBR, the UF membranes are submerged in the activated sludge to combine the biological step and the solid-liquid separation into a single process. The membrane acts as a barrier, which improves the effluent quality. The MBR eliminates the secondary clarifier and does not rely on gravity for liquid-solids separation and so allows the activated sludge to operate with a higher mixed liquor suspended solids (MLSS) concentration. The increased MLSS concentration reduces bioreactor tank volume, saving footprint and capital construction costs. Overall, the MBR process reduces footprint significantly compared to the combination of conventional activated sludge followed by sand filtration or ultrafiltration. The footprint savings due to the wastewater treatment plant alone can be as much as 50 percent, along with additional footprint savings from eliminating other filtration steps. Using MBR technology also simplifies the overall treatment train, minimizing the number of unit operations. Benefits Of Koch Membrane Systems’ PURON MBR Technology Koch Membrane Systems’ PURON submerged hollow fiber UF module offers robust, cost effective solutions for RO pretreatment. The patented membrane module contains hollow fibers, the lower ends of which are fixed in a header. The upper ends are individually sealed and are free to move laterally, as shown in Figure 1. The PURON module is submerged in the mixed liquor. All solids and particulates remain on the outside of the fibers while permeate flows in an outside-in pattern by means of a vacuum that evacuates permeate through the inside of the hollow fiber. | The free moving fibers, combined with central air scour aeration, ensure stable filtration during plant operation, long membrane life, and lower operating costs due to reduced need for energy, cleaning and maintenance. PURON MBR has been used successfully as the pretreatment step for a number of challenging industrial wastewater systems. For example, a Belgian firm that manufactures chemicals for film processing and printing uses large amounts of fresh water for cleaning and production. The firm began reusing its wastewater to reduce its fresh water costs, and selected an RO system to produce water with the low salt and nitrogen content required for its process. The firm installed a PURON submerged hollow fiber MBR as the pretreatment step prior to the RO, and the system has been operating successfully since 2005. Another example is an Australian malt-producing company that sought to reduce its use of fresh water by recycling its wastewater. PURON MBR technology was selected as the pretreatment step for the RO system, since it provided the best quality water to feed the RO while minimizing overall operating costs. The MegaMagnum ® RO system recovers the MBR effluent as product water for reuse. The system has been running since 2006. In fact, the RO permeate quality is equal to or better than the local potable water supply. Space Cost Considerations Treatment operation footprint is a primary consideration in developing the best treatment system. Since the PURON MBR system reduces the volume of the bioreactor tanks and eliminates the secondary clarifier, the footprint for an MBR process is much smaller than tertiary filtration steps with sand filtration or UF. If space is limited, MBR may be the only pretreatment choice that fits in the available space. Other considerations include costs of land, civil works, equipment, power, chemicals and labor, and the payback period used. High land and civil costs tend to favor MBR use. For large municipal treatment facilities requiring RO as a final treatment step, an MBR should compare favorably to conventional wastewater treatment as a pretreatment step prior to RO. In a 20-year analysis the municipality should realize savings in RO membrane replacement and power as a result of the MBR pretreatment step. For an industrial company looking at a short payback, the preference for conventional or MBR technology will depend on the relative cost of civil works and land versus the equipment cost. Conclusions Using RO systems to reclaim and recycle wastewater effluent is growing rapidly, and Koch Membrane System’s PURON MBR technology is now being considered as the pretreatment option for an increasing number of industrial and municipal reuse applications. The PURON submerged membrane modules provide high quality feed water to the RO, minimize footprint and the cost of civil works, and reduce the susceptibility of the RO treatment train to upsets. PURON is a trademark of Koch Membrane Systems GmbH and is registered in Austria, Benelux, Canada, China, France, Germany, Italy, Oman, Saudi Arabia, Spain, Taiwan and the United Kingdom. MegaMagnum is a registered trademark of Koch Membrane Systems, Inc. in the United States and other countries. Wastewater Recycling for the Stone Fabrication Industry As a stone fabricator you’re looking for a wastewater treatment system that keeps you in compliance, but wouldn’t it be nice to save some money too? That’s where our wastewater recycling and treatment systems come in. These zero discharge, closed loop systems collect the water you use for polishing, cutting, and other processes; cleans it thoroughly, and recycles it so you can use it again. Your wastewater is never discharged into the public system during this process, so you have no chance of being out of compliance. Between the money you’ll save on non-compliance fees and the reduced cost of your water bill, the return on your investment will be substantial. And because we use the most durable, well-designed components on the market in each wastewater recycling system, you can be sure this system will run efficiently for as long as you need it to. We even design and manufacture some of those components in house, including: * Filter presses * Clarifier systems * Chlorine dioxide generators * Control panels * More The solid, smart construction of our zero discharge wastewater recycling systems results in a wide variety of beneficial features, including automation options, expandable filter presses that can accommodate your business as it grows, the ability to accommodate flow rates for 10 GPM – 200 GPM, the ability to filter solids water down to below 1 micron, and more.

No “More” Socialism: Debunking Raphael Hythlodaeus’ Argument Against P

George Orwell, in his famous essay, â€Å"Why Socialists Don’t Believe in Fun,† aptly described the problem of any utopian ideal. â€Å"It would seem that human beings are not able to describe, nor perhaps to imagine, happiness except in terms of contrast†¦ Nearly all creators of Utopia have resembled the man who has toothache, and therefore thinks happiness consists in not having a toothache. They wanted to produce a perfect society by an endless continuation of something that had only been valuable because it was temporary† (Orwell). In Thomas More’s Utopia, Raphael Hythloday is used as a conduit from which More expresses his distaste with private property. Raphael is used to lay out the Utopian alternative economic and civic system, to the common-place â€Å"peasant subsistence economy† of More’s England through his description of the idealist island of Utopia (Overton 4).Raphael’s case against private property is built upon two principle supports, mainly, what are perceived as fallacies and failures in a peasant subsistence capitalistic economy, and how seemingly intuitive the socialistic alternatives of the island of Utopia are in solving the tribulations which so perplex the world’s peasantry. If we analyze Raphael’s argument, we find that it is in effect duplicity. The assumptions made in both the construction of Utopia and the deconstructions of England’s economic system are both contradictory and completely over-simplified. With our advantage of economic and historical hind-sight we can see that Raphael lays blame without knowledge, and we can see that he ineffectively creates an island a s doomed to fail as Gorbuchev’s Soviet Union, leading to oppression on the scale Orwell’s 1984. Raphael’s tear-down of the idea of private property ... ...lopedia of Philosophy. Web. 01 May 2012. . Hunt, E. K. History of Economic Thought: A Critical Perspective. Armonk, NY: M.E. Sharpe, 2002. Print. Marx, Karl, Friedrich Engels, David McLellan, and Samuel Moore. The Communist Manifesto. Oxford [u.a.: Oxford UP, 1998. Print. Mill, John Stuart, and W. J. Ashley. Principles of Political Economy, with Some of Their Applications to Social Philosophy. New York: A. M. Kelley, eller, 1965. Print. More, Thomas, and George M. Logan. Utopia: A Revised Translation, Backgrounds, Criticism. New York: W.W. Norton &, 2011. Print. Orwell, George. The Collected Essays, Journalism, and Letters of George Orwell. New York: Harcourt, Brace & World, 1968. Print. Overton, Mark. Agricultural Revolution in England: The Transformation of the Agrarian Economy, 1500-1850. Cambridge: Cambridge UP, 1996. Print.

Radisson Blu Methodology

The capacity of the hotel is 188 different types of rooms (economy, business class). Also, the toll offers the opportunity for business meetings or special events in the 9 meeting rooms including help of coordinator and personalized menus. These 9 meeting rooms are capable to accommodate up to 220 people. The Radiations Blue Elmsford Hotel cooperates with three other service enterprises: restaurant Ever Gusto that serves Italian cuisine, Sunshine Piano Bar which offers various selections of cocktails and Casino Labor.The Radiations Blue Elmsford Hotel enterprise offers facilities such as 1 2-hour room service, free high-speed wireless internet, sauna and car parking. Nightly rates in Radiations Blue Elmsford Hotel are from 876 DECK (1 17 EURO). 2 The purpose of this project is to analyze what problems Radiations Blue Elmsford Hotel is encountering and be able to conclude with reliable solutions. In this project we are going to focus on two main topics: service delivery system and cus tomer's satisfaction as they are inherent from each other. We will use both primary and secondary data.The primary data consists of information from questioners that We asked visitors of Radiations Blue Elmsford Hotel to answer. The secondary data will be based on reliable books, customer's reviews and official weapon of the hotel. Also we will use two theoretical frameworks in order to make our project valid and make an objective conclusion. The first one will be SMS model (service management system model), which consists of five elements: market segment, service concept, service delivery system, image and culture and philosophy.Precise description of five elements of SMS model will help us to characterize the service enterprise of Radiations Blue Elmsford hotel. The second model is The Gap Model. Main purpose of using this model is that it is orientated directly on customer Hotels in Denmark 2014, available from: http://www. Radiation's. Com/hotels/ mark, accessed on 16 of Decembe r RADIATIONS BLUE ELMSFORD, LABOR 2014, available from: http www. Radiation's. Com/hotel-labor accessed on 1 7 of December 3 satisfaction. We will take a closer look on all the possible areas where problem could be at by analyzing each area with five gaps.Finally, we conducted anonymous survey among hotel clients as we tried being close in contact With the one decision maker – the guests – providers of reliable information. In our project we decided to balance the value of primary and secondary outcome data to prove we took in consideration every possible aspect of customer satisfaction. Therefore we decided to take in consideration customer ‘ s reviews on page www†. Trapdoors. Com considering this page as a reliable source. Applying critical thinking by evaluating customer satisfaction was essential for us.The reason why our project is going to be based mostly on secondary data is the flexibility of it. All data that is going to be used in our project will be specified at the end of it. We chose to write our project about Radiations Blue Elmsford Hotel in Labor because we found this topic interesting. We want to find out how it is possible that four-star grand chain hotel can have so many complaints. And also, we think that this issue is relevantly serious because it is important that customers expectations would be similar to what hotel can actually provide. 2.Delimitation As a part of our delimitation we delimiter ourselves from doing qualitative research with the management of the hotel as We did not get the opportunity to talk to the manager of the Radiations Blue Elmsford Hotel, as the topic of our project is mostly about customers complains, we understand that the manager was not interested and did not give us an opportunity to interview him. We delimiter ourselves from budgeting how much the renovation and Seibel changes would cost Radiations Blue Elmsford Hotel. It is not possible for us to calculate possible budget in this s tage as we are not in direct contact with the management of the hotel.Other fact is the prices for materials and labors are also unknown for us. 3. Problem area We were interested to find out what is the reputation and how does Radiations Blue Elmsford hotel deal with the customers. According to the reviews that we managed to find on the weapon www. Trapdoors. Com the hotel had 1 80 reviews and in only 50 visitors rated the hotel as â€Å"Excellent† (1 1 travelers) Very good† (40 travelers). This gives us information that only 4 28. 33% of actual customers that rated the hotel were satisfied with the provided service. The most of visitors rated hotel as â€Å"Average† (76 travelers) which is 42. 2% and the part that made us focus on service delivery system and customer satisfaction in this hotel was the number of people that rated hotel as â€Å"Poor' (39 travelers) or â€Å"Terrible† (14 travelers) which also gives approximately 29,44% of unsatisfied cus tomers. Despite the fact that it is a famous chain hotel, which is represented as a luxurious hotel, it has a lot Of complaints. The most common complaint is that the Radiations Blue Limned Hotel is old and due to that customers are experiencing sleeping pattern disorders because of noises. The hotel from outside looks renewed, but inside it needs capital renovation.For example, as Hotel is next to the famous street Comfort Anne Gad with all bars and clubs of Labor city, guests can hear everything through old, non-sound proof windows. Another complaint would be related to service delivery system. Customers are complaining about the staff and its attitude to hotel's guests. They are complaining that employees are rude, impolite and that they do not perform heir job. And other very common complaint was the price. Most of the customers that rated Radiations on BMW. Trapdoors. Com said that the price does not match with the service that hotel actually provides. Our goal is to find the s olution how Radiations Blue Elmsford Hotel could improve their service delivery system and manage to match the expectations of their customers to what they actually receive after visiting the hotel. 4. Research questions In Order to keep our project well coherent, we will develop three research questions, on which will be based our whole report and which we will answer later. 1. What are guest complaining in Radiations Blue Elmsford Hotel in Labor? 2. Why are customers of the Radiations Blue Elmsford Hotel in Labor complaining? 3.How should the service delivery system be improved in Radiations Blue Limited Hotel in Labor in order to reduce guest complaints? Radiations Blue Limited Hotel, Labor 2014, available from: http:// www. Trapdoors. Co. UK/Hotel_Review-g189529d206747-Reviews- accessed on 18 of December 5 5. Methodology As already mentioned before, in this project the main focus will be on service delivery system and customers satisfaction. Our main goal is to represent the Rad iations Blue Elmsford Hotel in Labor by using primary and secondary data and two theoretical frameworks.Furthermore, based on our gathered information we are going to analyze what exactly customers are complaining about. And finally we will try to make a solution of which the hotel could benefit. We will concentrate on service delivery system and how it should be improved. Theoretical Frameworks In this project we are going to use two theoretical frameworks. The first one is Service Management Model (SMS model), which will help us to represent precisely the Radiations Blue Elmsford Hotel in Labor and also present what toll has to offer to their potential customers.The second one is GAP model – Diagnosing Failure Gaps in Service Quality. By using Knowledge Gap, Standards Gap, Delivery Gap, Communications Gap we will be able to diagnose where is the main problem and it will help us to conclude with reasonable solution. 4 5. 1 SMS Model The SMS model (service management system m odel) has the character of a system consisting of components and emphasizing the relations among them. 5 Thus now we are going to use SMS model, which consists from five elements: service concept, service delivery system, market segment, image ND culture and philosophy.Precise description of five elements of SMS model will help us to characterize the service enterprise of Radiations Blue Elmsford hotel. The market segment Radiations Blue Limited hotel does not have a precise market segment. However, according to www. Trapdoors. Com, 96 customers was visiting hotel for business purpose, which is 53% of all 180 reviews. Besides, in the official website of the hotel it is emphasized that there are available rooms for business conferences. So, we can make a conclusion, that the common guests in hotel are business travelers.Nevertheless, families, couples and people who travels alone, also chose Radiations Blue Limned hotel. 4 4th edition Services Marketing -? page 327-328 , Diagnosing F ailure Gaps in Service Quality 2nd edition Service management: Strategy and leadership in service business – page 58-60, SERVICE MANAGEMENT SYSTEM 6 The location of the hotel is very convenient as it is located in the city center, where customers can use public transport. Besides, Labor train station is 750 meters away and Labor airport is 6 kilometers away, which says that market segment focuses not only on local visitors, but on foreign as well.Radiations Blue Elmsford hotel is a part of Radiations Hotel Group, which makes the enterprise of hotel to be the part of international group. 6 Speaking about customers visiting enterprise, they are expecting what hotel says it can provide. However, Radiations Blue Elmsford hotel does not meet customer's expectations and that is way hotel has complaints. The service concept The service concept often consists of a complex set of values, where some products are more important and may be called core services, while others are periphera l.Also there are both tangible and intangible services, which is he reason why often it is difficult to specify them in concrete form. The service enterprise Radiations Blue Elmsford hotel sells the rent of the rooms, food and drinks at the restaurant ‘Ever Gusto†, play of the games (e. G. Blackjack, poker) at the â€Å"Casino Labor† and other hotel facilities, such as wireless internet, room service or sauna. All of these services are intangible, except food and drinks at the restaurant. The core product in Radiations Blue Limned hotel is the rent of the rooms. This is the most common service that customers of the hotel buy.Meanwhile customer's interaction with other customers can be seen waiting in the line in reception, playing games in casino and eating at the restaurant. In conclusion, customer's copulation operates through complaints, reviews, recommendations and interaction with other customers. The service delivery System Service delivery system depends fr om three subcomponents: personnel, client and technology and physical support. Service organizations are personality-intensive, which means they are focusing on developing human resources.Client plays and complex role in the service 7 5th edition Marketing for hospitality and tourism – page 231, What Is A Product? 8 organization, since he not only receives and consumes the service but also serves as a component in Its production and delivery. Thus, in a service business, clients must be selected and managed as carefully as employees. Finally, services almost always involve social interactions and physical tools are critical to the functioning of such interactive systems. It is difficult to describe this part due to it is the biggest problem in Radiations Blue Elmsford hotel.In this part we will describe how hotel is represented in the official website of the hotel. Physical evidence and technology plays a big role as it is grand chain hotel. Exterior of the hotel is good-look ing, but interior needs renovation. However, hotel from the inside on the official website looks attractive as well. Customers claims (www. Trapdoors. Com), that in certain rooms smell is not pleasant and because of the street Comfort Anne Gad it is noisy during the nights. On the website it is emphasized, that rooms are modern. Also it states that room services are available 12 hours per day.Service delivery system does not meet needs and expectations expressed by the customers. Customers interact with service delivery system while ordering the room, buying food and drinks, during check in and check out and during room services. However, guests are complaining about employees. It means that personnel have a lack of knowledge how to deliver sciences, when there should work well-trained employees. The image The image mainly depends on what company actually provides and who the customers actually are. Although, deviating from current reality, image can be used as toll for the creation of a new reality.Radiations Hotel Group has a good reputation worldwide, however it's part Radiations Blue Limited does not have a positive opinion from the customers ho has visited this hotel. Considering all information on official website, we think that this hotel is presented as luxurious grand chain hotel and this image is attempted to be establish in the market. Logo of this hotel says â€Å"Radiations Blue, Hotels & resorts†. â€Å"Radiations† is the name of the founder of this group. â€Å"Hotels & resorts† is the name of one of the brands that Radiations group owns. And â€Å"Elmsford† is the name of the fjord that is next to the hotel. The weapon Of Radiations Blue Elmsford hotel is well-design, it is easy to use. There is provided all information about hotel (e. G. Rooms, services, history ND price), where guests can search for 8 Radiations History 2014, available from: http://www. W. Radiations. Com/section/ about. Story/about. Sidemen, acces sed on 1 2 of December 9 other Radiations Blue hotels as well. The service enterprise wants their customers to recognize them. And it is already achieved – Radiations Blue operates more than 230 hotels in the whole world and it is worldwide known group.The culture and philosophy The efficiency of the service organization depends on its culture and philosophy, which shape and rejuvenate the very values and ethos on which the company thrives. The main value for Radiations Blue Elmsford hotel is customer satisfaction. As already mentioned in our project, Radiations Blue Limned Hotel is a part of Resized Hotel group, which is working with â€Å"Yes Can! † special customer satisfaction pogrom since 1995. It is a core service philosophy, reflecting and powering commitment to always offer alternatives taking in to consideration guests, supplies, personnel and community.This programmer is applied to all Resized groups and it is a tradition of innovative and contemporary servic e concepts, based on customer needs. 9 5. 2 GAP model In order to explain the GAP model itself, it is easier to start with defining and explaining the basic knowledge needed to successfully understand the model. The main purpose of GAP model is to define the service quality that is provided by certain company or organization towards their customers or clients. Logically we should start with explain what the quality and service quality is.There are many definitions of what service quality is, so in this case we decided to not stick with only one but many other theories of different researchers and scientists as we think it suits for our project the most. Many scientists and researchers are trying to develop certain definition of service quality and service perspective. Gar ¶morons presented his research about service quality which focuses on a model that is a comparison between customer expectations of the service and their experience of the service they have received before. This model is named â€Å"total perceived service quality'.He puts the main focus on what customer is really looking for and what they evaluate, the service quality is 9 OUR CULTURE 201 3, available from: http://move. Resized. Com/ accessed on 1 7 of December 10 based on two dimensions. The first dimension is the technical quality and this dimension refers to the outcome, what is delivered or what the customer test from the service. The next dimension is the functional quality which refers to the manner in which the service is delivered or how it is delivered. Both dimensions affect the corporate image and the perception of quality in various ways.

Corporate Branding and Globalization Essay

Introduction Globalization can be said to be an increasing pattern of worldwide interconnectivity that has led to a large number of contrasting perceptions emanating from cultural differences. With increasing globalization, the world appears to have become a much smaller place, resulting in the amalgamation of cultures as well as greater sensitivity towards cultural differences. There are varied kinds of differences relative to minority rights, religious movements and gender and identity politics. However, the global marketplace is characterized with an unending battle for competitive advantage, which has created the need for global organizations to constantly keep finding new ways of attaining and sustaining their advantages in such a competitive environment. The main thrust behind such abilities is efficient corporate branding because by their very nature, brands have the potential to classify differentiation in pertinent and convincing ways. This ability has played a major role in distinguishi ng global brands such as Coca Cola, Dell and Unilever. This paper reflects on the role played by corporate branding in contemporary forms of globalization. Main Body Given that the current business environment is becoming increasingly intense, the leadership status of any popular and well established company can change overnight because just enjoying a competitive advantage is no longer sufficient in the current global business environment. The main determinant for consistent development and growth is the ability to sustain competitive advantage. Time is known to play a major role in this regard because while many companies could be focusing on adopting the latest technology and innovations, others would have moved up to higher levels. This aspect becomes more important in view of the large numbers of organizations that are struggling to remain afloat in a turbulent business environment. The only solution is to adopt an effective corporate branding strategy. A brand cannot be said to be a product or trade mark or any kind of advertising because these elements serve in achieving the main objective of establishing a competitive brand. Marketing experts believe that corporate branding is the currency of the twenty-first century and must be uniquely strategized in order to get the required outcomes. A global organization that can constantly deliver such promises stands to gain in establishing long term relationships, which results in spawning goodwill and good reputation. In the contemporary globalization context, the brand promise is conveyed through the brand strategy and conveyed by means of the brand personality. It is necessary to establish appeal, distinctiveness and clarity in linear association with the supremacy of the brand. In determining the issues that affect corporate branding amongst multinational organizations, it is important to examine the characteristics of successful international brands. It is apparent that globally successful brands do not focus on highlighting their products or services but aim at selling specific concepts. For example, Coca Cola sells soft drinks but in different parts of the globe its products are perceived more with a sense of enjoyment. Dell adopts the same strategy and does not focus on selling its computers but on what is made possib le with its products. Similarly, McDonald’s, which is the biggest and fastest growing restaurant chain in the world, does not focus on describing the qualities of its food items but on promising unique experiences to consumers. McDonald’s branding strategy is a true example of giving credence to the cultural practices prevalent in its different market segments. Although it sells pork in several of its restaurant chains across the world, it does not do so in the Middle East in respecting the cultural and religious beliefs of local people. Similarly, in India, where majority of the population is vegetarian, McDonald does not sell beef products. Emirates, which is amongst the world’s leading airlines, focuses on selling its service instead of highlighting other aspects of its products. All these global organizations share common branding characteristics that can be emulated by organizations striving to expand globally. The prime focus has to be on adopting an appropriate branding strateg y. The main considerations in making strategies and plans in a globalized environment pertain to evaluating the operating model of the organizational structure and to create a branding strategy that appeals to the internal and external environments. By mobilizing a leadership team with international experience, the organization can effectively execute and integrate branding relevant to the given segment and location. This is evident from the practices of companies such as Starbucks and Nike that emphasize on all aspects of business except marketing. This strategy is particularly important in deregulated global supply chains because firms have to be careful about the link between politics and money that have been impacting even the policies of the World Trade Organization (Pieterse, 1996). Brand based campaigns are known to have rattled their respective corporate targets, in many instances making organizations to change their policies. In this regard, Klein (2002) has given the example o f three brand campaigns that are noteworthy in having deeply impacted consumers’ perceptions. These brand campaigns pertained to the Swoosh, the Shell and the Arches that developed tactics in making use of courts to enforce adoption of transparent practices by corporations. They also used internet in bypassing the conventional media systems and hence proved to be revolutionary in impacting the potential of political engagements (Klein, 2002). According to Rantanen (2004), the media plays an important role in the globalization process although he does not assert that the media is the only aspect that matters in globalization. He holds that through their individual media activities, people indirectly contribute to the process of globalization because such media activities have a strong bearing on the creation of social practices. From this perspective, it appears that the branding strategies of multinational organizations addressed through the media can impact the business performance of these firms because culture that is established through the impact of media will create pre ferences for the advertised goods and services. The objective of multinational corporations in using the media for their branding objectives is to ensure that people in new market segments become aware of the products through advertising campaigns that associate their social and cultural practices with the benefits and satisfaction accruing from the advertised products. Pieterse (2000) has raised the issue of whether globalization involves the creation of a pattern towards human integration. In fact, it is true that increasing levels of interrelationships have resulted because of globalization, which has created a shrinking world. This in turn has led to the overall widening of the extent of human cooperation because of the creation of common interests and preferences that have been made possible through the influx of products and services introduced by multinational corporations in different parts of the world. The same product is introduced in new markets with different branding strategies that are related with local cultural and social practices, thus creating a link between consumers in several parts of the world, although the motivation to buy such products varies in different parts of the world. This difference arises primarily because of branding strategies of multinational companies. Conclusion It is apparent that in the current volatility that characterizes global businesses, branding plays a very important role by addressing the needs of consumers in different parts of the world in keeping with their social and cultural practices. Companies with strong brands thus prove to be more resistant to global economic fluctuations in being able to provide high levels of demand predictability and higher level of reliability and stability in forecasting. Such companies are characterized with having a consistent flow of revenues and profit, which allows them to predict higher returns for their stakeholders. In view of these circumstances, brands can be considered as any other asset, which can account for a given level of profitability in producing good results for stakeholders. References Klein, N. A. 2002. Tale of Three Logos – The Swoosh, the Shell and the Arches; in No Logo: No Space, No Choice, No Jobs, Picador Pieterse, Jan Nederveen. 2000. Globalization and Human Integration: We are all Migrants, Elsevier, Volume 32, Issue 5, Pages 385–398 Pieterse, Jan Nederveen. 1996. Globalization and Culture: Three Paradigms, Economic and Political Weekly, Vol. 31, No.23, pp.1389-1393 Rantanen, Terhi. 2004. The Media and Globalization, Sage

Who Am I essays

Who Am I essays The amount of research that has been conducted about adoptees and their problems with identity development is enormous. Many of the researchers agree on some of the causes of identity formation problems in adolescent adoptees, while other researchers conclude that there is no significant difference in identity formation in adoptees as birth children. This paper will discuss some of the research which has been conducted and will attempt to answer the following questions: Do adoptees develop identity formation difficulties during adolescence? If so, what are some of the causes of these unpredictable changes? And finally does the role of te adoptive parent play a crucial role in the adoptee's identity devolpment? The National Adoption Center reports that fifty-two percent of adoptable children have attachment disorder symptoms. It was also found that the older the child when adopted, the higher the risk of social maladjustment (Benson, 1998). This is to say that a child who is "adopted during infancy to a loving home, usually progress' rapidly, especially in the cognitive development" (Myers, 1999). Myers also states that "babies reared in constitutions without the stimulation of a regular care-giver are often withdrawn, frightened even speechless. This may be due in part to the probability that an infant will learn how to trust, where as a ten-year-old may have more difficulty with this task, depending on his history "The quality of attachment and the foundational sense of basic trust that derives from it, sets the stage for significant developmental outcomes concerning the individual's sense of self participation in relationship" (McRoy 1990 ). Eric Erickson, a developmental theorist, discusses trust issues in his theory of development. The first of Erickson's stages of development is Trust v. Mistrust which takes place during infancy. A child who experiences neglect or abuse can have this stage of development severely damaged. ...

Self-Publishing vs Traditional Publishing Which Is Right For You

Self-Publishing vs Traditional Publishing Which Is Right For You Self-Publishing vs Traditional Publishing: Which one is right for you? By titling this post ‘Self-Publishing vs Traditional Publishing,’ we run the risk of suggesting that one approach is better than the other. Naturally, the traditional path to publishing is (with good reason) most alluring to writers who dream of book deals, newspaper reviews and the sight of their name on bestsellers lists. However, technology and reader behavior has changed significantly in the past decade. Self-publishing has not only become a viable alternative but, in the case of some authors, the preferred choice.In this post, we’ll go through the pros and cons of both publishing methods and help you decide which one is best for you as an author. Self-Publishing or Traditional Publishing. Which one's right for you? What’s the difference?If you need a bit of context, here’s the skinny. When we talk about traditional publishing, we’re referring to the system authors and publishers have used in almost every country for hundreds of years. In traditional publishing:Authors will ‘sell’ their book to a company, often with the help of an agent;The publisher will arrange for editing, production, distribution and marketing; andAuthors will receive a ‘royalty,’ percentage of the publisher’s cut. Do you have any questions or thoughts on this topic? Please share your comments in the box below.

Executive summary Essay Example | Topics and Well Written Essays - 250 words - 4

Executive summary - Essay Example There is also a problem in where one is not in a position to draw up a clear investment plan with limited finances. All these problems emanate from the failure to have a tool where one can account for daily expenditures and income. The end solution, therefore, is to invent a tool that facilitates evaluation of the financial inputs and outputs incurred on a daily basis. To gather the information, academic journals were analyzed. Data collection did entail utilization of a cross-sectional survey, using the questionnaires. Information was also the journals tend to explain some of the challenges and drawbacks that a person may face while budgeting. They also give a clear guideline on the steps to draw an effective budget. Theoretical studies did indicate that the business is subject to undergoing various steps in its operational life. All the steps have different financial demands and unless budgeting is done effectively, it is prone to failure. Personal expenses also stand a gap in the success of a business. Therefore, budgeting of the expenses is equally important. Lewis, Kristen, and Sarah Burd-Sharps.  The Measure of America 2010-2011: Mapping Risks and Resilience. New York: A joint publication of the Social Science Research Council and New York University Press, 2010. Internet