Police Brutality And Its Effect On Society - 1610 Words

Police Brutality in the USA Police brutality has adverse effects on society in its entirety and, hence, there is need to stop these acts so as to improve cohesiveness and the observation of the law in society. Police brutality is an old problem that has been around in this country for many years. Unfortunately, civilians have experienced it in their thousands, suffering varying degrees of damages, ranging from injuries or even loss of their lives at the hands of the brutal police. Even more disheartening is the fact that numerous officers in the American police force believe that their brutal and hostile tactics are contributing and giving justice to society, which is their basic role in the world (Vila and Morris 29). However, the†¦show more content†¦This places the police in a difficult situation, whereby they have to assess the situation and decide whether the situations warrants brutal force, but in that split second before making the decision, they could be harmed or even killed (Slansky 83). This is what makes it easy for some officers to feel justified in their abusive brutal actions. Avoiding this quagmire calls for adeptness in the roles of the police, as well as strict discipline that their training can only enhance. Without these qualities, the poor judgement of a police officer means that they compromise on the rights of civilians when they overstep the boundary in efforts to protect their own rights. Regardless of the cause of purported justification most of the situations that people are upset about entail them being faced with verbal and even physical abuse from the police. For instance, a regularly abused constitutional human right is the protection against the act of torture (Kuhns and Knutsson 58). This is further cemented in the Eighth Amendment, which prohibits cruel and unusual punishment yet the abusive officers commonly violate these rights in the reported cases of police misconduct. An illustration is the prominent case of Rodney King, which involved members of the Los Angeles Police Department brutally beating down Mr. King, although he was subdued and defenseless (Sklansky 58). Proving abuse of rights, some of theseShow MoreRelatedPolice Brutality And Its Effects On Society Essay2047 Words   |  9 Pages Police brutality has often been reported on the mass medias and in newspaper articles. Police Brutality is a form of police misconduct in which officers engage in an excessive use of force and or verbal attack. The purpose of this study was basic information concerning the topic â€Å"Police Brutality†. The study is to investigate â€Å"what are the causes and effects of police brutality in Belize and what recommendations are given to prevent such behavior?† It is very important to investigate police brutalityRead MorePolice Brutality And Its Effect On Society Essay2173 Words   |  9 Pagesfew years, we have had to face the issues of police brutality in our society. In many cases, we see that history repeats itself and that is the case that we are facing now. We thought that we as humans are equal and no one is above anyone but the past few years that has not been the case. Police brutality is seen as an illegal or excessive force by police, whether to affect a lawful goal or to achieve a corrupt one. I do not have a problem with police using force when the situation they’re in callsRead MorePolice Brutality And Its Effect On Society1742 Words   |  7 Pagesyourself, what Police Brutality defines itself as? â€Å"Police Brutality is when an officer using more force than necessary to control a situation.† (Smith). Police Brutality occurs with OC spray, batons, stun guns, or handguns. But Police Brutality can also be seen with a use of threats or intimidation. In today’s world, we see plenty of stories all over social media, the news shows live broadcasts on protesters against the Police and excessive force. If you stop and look around, most of the Police BrutalityRead MorePolice Brutality : The Rights Of Every Man Essay1391 Words   |  6 Pagesrights of one man are threatened.† Because police brutality exists within our society, citizen’s human and civil rights are being violated due to these circumstances. B. Background and Audience Relevancy: Throughout our nation, the views of citizens have drastically changed due to police brutality. Citizens are lacking the trust with in the police force because of the excessive or deadly force being used on fellow citizens. However, police brutality is defined as ‘the use of excessive physicalRead MoreThe Effects Of Police Brutality On The Relationship1243 Words   |  5 Pages Bad Blood: The Effects of Police Brutality on the Relationship Between Minorities and the Police Brandon Seigle June 16, 2017 CRJS 498 NC AT University ..................Column Break..................As children we are taught that not only are police officers our friends, but that their job is to protect and serve our communities. Unfortunately, for many minorities this image is shattered as incident after incident occurs in the streets of their communities. With today’s technology, theseRead MorePolice Brutality Is Very Today s Society866 Words   |  4 PagesPolice brutality is extremely prevalent in today’s society. Police brutality is a police officer deliberately using excessive force, psychological attacks, and verbal abuse during law enforcement activities with the population. This unjust brutality is fueled from law enforcement taking action based on emotion or abusing the authority that has been given to them from the government. These actions are causing people, primarily minority groups, to rebel against law enforcement, and inexcusably createRead MorePolice Brutality Of The United States1415 Words   |  6 PagesPolice Brutality Police abuse is one of the most violated human rights in the United States. Police are portrayed as heroes that stop bank robbers, stop kidnappings and catch murders, but as of recent year’s police actions have come into the public eye. While typically citizens worry about their safety from criminals, it also seems they have to keep an eye out for the people who are supposed to protect them from danger. Thousands of complaints about police brutality is reported each year, and seemsRead MorePolice bruality essay for college class i guess1365 Words   |  6 PagesPolice Brutality Police brutality occurs daily across America. Police brutality can come in various forms, counting lethal and nonlethal force. Comprehending the exact commonness of police brutality is complex, because of the inconsistency in describing police brutality. The trouble in differentiating among justified and unjustified force. Police interactions often can be misconstrued, or sometimes turned around against an officer. Questionable behavior and complaints against officers can be filedRead MorePolice Brutality : A Social Problem1548 Words   |  7 PagesPolice brutality is a social problem faced in many communities around the world. Focusing on North America, the problems and central focuses on police brutality stem from racism and the excessive abuse of power. Police brutality is defined as unmerited, excessive and aggressive abuse, police brutality is a phenomenon that causes irreparable harm to its victims. The abuse may be physical or psychological, and the victims can feel the effects of this abuse for a lifetime. These effects include notRead MoreThe Effects Of Police Brutality On Minority Communities1152 Words   |  5 PagesThe Effects of Police Brutality on Minority Communities Police brutality thrives in the inner city regions where minority communities live and work. Police brutality is a crime punishable by law and is often instigated by law enforcement officers who are either racially biased or prone to authority abuse and violent (re)actions. Allegations abound concerning police brutality with police officers using unnecessary or excessive force, committing battery, conducting illegal body searches and bullying

Executive Summary Fastenal Canada Ltd - 1959 Words

Executive Summary The comprehensive document is an overview of Fastenal Canada LTD and how it relates to sales management. The document first provides an introduction to the problem and company background of Fastenal, which includes a description of various views of Fastenal. It further goes into detail about the recommendations that relates to the two main parties involved, which are the customers and the company itself. The document also includes an in-depth implementation plan, which is broken down into short, medium, and long-term tasks to accomplish. Through out the document there is a mention of the vendor managed inventory model (VMI). By using VMI, we were able to use a different approach to avoid risks associated with†¦show more content†¦Customers are also able to check parts availability and prices, as well as place an order. However when PartStore was introduced there was some confusion with it. Creating a frustrating relationship between the customer and sales person. Recommendations Consignment Inventory Consignment inventory usually involves the supplier, placing inventory at a customer’s location without getting rid of its ownership of the inventory. Since the owner retains the ownership of its products the customer does not pay until it is sold or used. However, before we examine how Fastenal can benefit from our proposed consignment program it is important to first examine some potential market of interest. The City of Edmonton According Edmonton’s 2012 budget report, almost all municipalities across Canada face a significant infrastructure deficit. Neighborhood renewal occurred periodically with funding from other orders of government, yet it failed to address the full life-cycle requirements of preventative maintenance, rehabilitation, and reconstruction. Over time, the condition of roads, sidewalks and sewers deteriorated, resulting in more frequent collapsed sewers, increased sidewalk hazards, and dramatically increased maintenance like pothole repairs. The Office of Infrastructure and Funding Strategy highlighted the need for ongoing funding for neighborhood infrastructure to overcome an anticipated $2.2 billion funding gap in neighborhood roads and related infrastructure.Show MoreRelatedBlozis2745 Words   |  11 PagesBlozis Company John Bernard PMAC ID# 304012 September 28, 2012 Instructor: Nikki Raycraft TABLE OF CONTENTS TABLE OF CONTENTS 2 EXECUTIVE SUMMARY 3 ISSUE(S) IDENTIFICATION 3 ENVIROMENTAL AND ROOT CAUSE ANALYSIS 6 ALTERNATIVES AND OPTIONS 8 RECOMMENDATIONS 8 IMPLEMENTATION 13 MONITOR AND CONTROL 13 EXHIBITS 15 EXECUTIVE SUMMARY Blozis Company has grown from a small manufacturer into a very successful manufacturer, exceeding sixteen million dollars in business annually

Same Sex Marriage - 1185 Words

Marriage is a coming together for better or for worse, hopefully enduring, and intimate to the degree of being sacred. It is an association that promotes a way of life, not causes; a harmony in living, not political faiths; a bilateral loyalty, not commercial or social projects.† (U.S. Supreme Court). Marriage has been defined as a religious legal commitment between a man and woman, as well as an expression of love. Homosexuals have not been allowed to partake in these commitments and the rising support for same sex marriage is becoming more of an issue for the government and voters. There are those that are against same sex marriage, who believe that marriage should be strictly between a man and a woman (Barber), and then there are†¦show more content†¦This is the main reason we have a Bill of Rights as well as anti-slavery and equal protection amendments. Quindlen believes that denying marriage to a homosexual couple is no different than denying marriage to black c ouples. â€Å"I was raised by two homosexuals. I was surrounded by homosexuals†¦ but they did not influence me† (quote in article) this is the argument that many homosexuals make. Homosexuality to them is not a life choice that they can just choose to be they see being gay as what is biologically encoded into their brains. By making this case this becomes more about civil rights because now it can be interperated as being in the same category as being a certain race. Being the minority, Quindlen also argues that people are opposed of the idea of gay marriage because it is not what a traditional marriage is seen as. When we think of a marriage we think of the â€Å"traditional† wedding flowers, dresses, bridesmaids, rings, tuxedos, and grooms men. Supporters against same sex marriage only see this traditional marriage between a man and a woman. This aspect is what many supporters focus on. The legitimacy of a marriage is lost when it becomes between two individuals that are of the same sex. Supporters against same sex marriage believe that it threatens the structure of society along with the institution of marriage itself. ThisShow MoreRelatedSame Sex Marriage And Marriage948 Words   |  4 PagesSame-sex marriage and same-sex parenting are comparatively new controversial topics in today’s world and its â€Å"mainstream† morality. I was not exposed to any homosexual â€Å"lifestyle† while growing up. I know that I am strongly traditional in my theological views, nevertheless, I vigorously believe that traditional marriage and parenting are devotional commitments between a man and a woman. Therefore, same-sex marriage and parenting are to me, issues of a society with strong traditional cultural identitiesRead MoreSame Sex Marriage754 Words   |  4 Pages 11/8/06 Argument Essay Same-Sex Marriage: Not a Match for Society Marriage, as defined by Merriam-Webster, is â€Å"the legal relationship into which a man and a woman enter with purpose of making a home and raising a family† (358).Although most people in the United States, including myself, agree on that definition, there are a select few who do not. Some feel same-sex marriage should be legalized; I disagree! I disagree because of its effects on children, its unnaturalness, and its religious immoralityRead MoreSame Sex Marriage1418 Words   |  6 PagesGay Couples Should Have the Same Rights As Married Couples Professor PHI 210 June 6, 2013 Same-sex marriage is a topic that has become increasingly more debatable throughout time. America has been said to be the â€Å"land of the free,† but when it comes to homosexual couples, it is far from that. If same-sex marriage was legalized, many positive outcomes could emerge from it; the society would be closer to equality, adoption would increase, gained social support for families would developRead Moreno to same-sex marriage!894 Words   |  4 Pageseverything builds up. I Corinthians 10:23 Against Same Sex Marriage - The Six Point Case Each of these six points against same sex marriage will be explained in detail in the following articles. Click on each link for more explanation. Natural marriage is the foundation of a civilized society. Homosexual behavior is inherently destructive. The law is a great teacher, and it encourages or discourages behavior. Government-backed same-sex marriage would encourage and normalize homosexual behaviorRead MoreSame-Sex Marriage 962 Words   |  4 Pagescaucasian because of laws passing interracial marriages around the 20th century due to Loving V. Virginia (Melina Patria). By the 1960s, the women’s rights movement was in full motion switching male and female roles drastically(Human right’s watch). The home may have no longer been spacious and big with the stock market crash of 1929(First Member Century). Its 2013 and there may be another possible alteration; same sex marriage. Even though same sex marriage may be a sensitive issue with people, as aRead MoreSame Sex Marriage1152 Words   |  5 PagesBiological Sex-Marriage: â€Å"An Alteration to Humanity† Submitted by: Ellicia Jiona Candelaria Submitted to: Mrs. Joan Bataclan ABSTRACT Biological Sex-Marriage: â€Å"An Alteration to Humanity† This study describes the advantages and also the disadvantages of couples of the same sex being married. It aims to explore how it affects the society and most importantly the church. Same-sex marriage, popularly known as gay marriage, is a socially or legally reorganized wedlock between two persons of similarRead MoreSame Sex Marriage884 Words   |  4 PagesSame Sex Marriage Is the definition of marriage being threatened in the United States? President Bill Clinton signed the federal Defense of Marriage Act into law on September 21, 1996. This Act defined marriage at the federal level as between a man and a woman. The federal DOMA statute ensured that no state would be forced to recognize gay marriages performed in other states and prevented same-sex couples from receiving federal protections and benefits given to married heterosexual couples. OnRead MoreSame Sex Marriage990 Words   |  4 PagesSupporters of gay marriage argue around the concept of equality in America. Our country is said to be found on the principle that all men are created equal, so that make it hypocritical to deny the rights of homosexuals, as it was hypocritical to deny freedom to African Americans or to prohibit women s suffrage. Supporters also believe that Gays should be allows the same benefits as regular married couples. For instance, only through marriage do same sex couple s have the rights to their partnerRead MoreSame Sex Marriage1120 Words   |  5 PagesSame sex marriage has been a topic on the rise throughout the U.S. It is what some of us may consider one of the more important topics of discussion for this time period. So far 17 states out of 50 have declared same sex marriage legal (States, 2013). Same sex marriage should be legal throughout the U.S. because same sex couples have a civil right to get married, along with a right to have access to the same benefits as heterosexual couples, and to be treated as equals without fear of discriminationRead MoreSame-sex Marriage604 Words   |  2 Pages in the media, same sex marriage has been widely discussed and debated. Some feel it should be legalized, while others believe that it is a sin and should remain illegal. Their are many pros and cons on both sides of this argument, however there are main points leading to why gay marriage should be legal. Legalizing gay marriage will not harm heterosexual marriages or family values, and society will continue to function normally. This is a true statement, because when two people get

The, Bury The Dead, By Judith Butler - 3660 Words

â€Å"First thing strikes anybody,† Leopold Bloom reflects while attending a funeral in James Joyce’s Ulysses, â€Å"Bury the dead† (223). In many ways, Bloom’s mental reflection emphasizes the transhistorical and global pervasiveness of ritual corpse disposal as forming origins for human collectivities: namely, that to be human is to respond to the dead, and further, that to belong to a specific human group is to follow specific conventions of responding to the dead. Or, as Robert Harrison asserts, â€Å"Humanity is not a species[;] it is a way of being mortal and relating to the dead. To be human means above all to bury† (xi). If mortal engagement is our primary humanizing fact, as well as a way of organizing human communities through what is or is not†¦show more content†¦Just as responding to the dead upholds and actualizes our very humanity, so too does responding to the precarious lives of others, and both ethical responses trigger g lobal political implications. William Faulkner’s As I Lay Dying navigates the ethics and politics of deathways by exploring the functional role of corpse disposal in constructing and deconstructing forms of community during an age of intense modernization. Inhabiting the periphery of a modern economic system as poor white subsistence farmers, but feeling forcefully the pull of the engulfing currents of modernity, the Bundren family undertakes a ten-day journey marred by fire and flood to bury their matriarch in Jefferson. Defining life and death as being co-imbricated, Faulkner parallels the ethics toward the dead and the ethics toward the precarious by showing how members of Yoknapatawpha engage in various modes of assistance or disavowal of the Bundren clan, coloring an ethical and political spectrum of responses to the dead and to the spectralized living. As the rotting corpse of Addie Bundren arrives in the center of the metropolis, forcing modernity to acknowledge the Bundrens as modern subjects-in-be coming, Faulkner, as I argue, grotesquely illustrates complexities of community during global modernization and urban migration and

Is Terrorism a Muslim Monopoly Free Essays

Terrorism is not a Muslim Monopoly Kamlesh Kumar Singh Research Scholar Deptt. of Sociology Banaras Hindu University Varanasi-221005 Email-kamleshsingh206@gmail. com M. We will write a custom essay sample on Is Terrorism a Muslim Monopoly or any similar topic only for you Order Now N. – 09369240262, 09026399178 Abstract â€Å"All Muslims may not be terrorists, but all terrorists are Muslims†. This comment, frequently heard after the Mumbai bomb blasts implies that terrorism is a Muslim specialty, if not a monopoly. The facts are very different. First there is nothing new about terrorism. The term terrorism derives from the Latin verb terrere, â€Å"to cause to tremble or quiver. It began to be used during the French Revolution, and especially after the fall of Robespierre and the â€Å"Reign of Terror†, or simply â€Å"The Terror† in which enemies of the Revolution were subjected to imprisonment, torture, and beheading, the first of many modern example of state terrorism. Sociologically, terrorist groups often recruit disaffected and alienated individuals, often motivated by strong ideologies like nationalism or religion to commit terrorist acts. These in turn generate societal fear and exacerbate conflicts and hatred within the so cial fabric. Terrorism is generally defined as the killing of civilians for political reasons. Going by this definition, the British Raj referred to Bhagat Singh, Chandra Shekhar Azad and many other Indian freedom fighters as terrorists. These were Hindu and Sikh rather than Muslim. In 1881, anarchists killed the Russian Tsar Alexander II and 21 bystanders. In 1901, anarchists killed U. S. president McKinley as well as king Humbert I of Italy. World War I started in 1914 when anarchists killed Archduke Ferdinand of Austria. These terrorist attacks were not Muslim. Guerrilla Fighters from Mao Zedong to Ho Chi Menh and Fidel Castro killed civilians during their revolutionary campaigns. They too were called terrorists until they triumphed. Nothing Muslim about them. In Palestine, after world war second II, Jewish groups (The Haganah, Irgun, and stern Gang) fought for the creation of a Jewish state, bombing hotels and installations and killing Civilians. The British, who even governed Palestine, rightly called these Jewish groups’ terrorists. Many of these terrorists latter became leaders of independent Israel. Moshe Dayan, Yitzhak Rabin, Menachem Begin, Ariel Sharon. Ironically, these former terrorists then lambasted terrorism, applying this level only to Arabs fighting for the very same nationhood that the Jews had fought for earlier. In Germany in 1968-92, the Badar-Meinhoff Gang killed dozens, including the head of Treuhand, the German Privatization agency. In Italy, the Red Brigade kidnapped and killed Aldo Moro, Former prime minister. In 1970, the popular Front for the Liberation of Palestine hijacked three western Jetliners. The groups forced the planes to land in the Jordanian desert, and then blew up the planes in an incident. In 1972, Palestinian gunmen from the same movement stunned the world when they took Israeli athletes hostage at the Munich Olympic Games. The Japanese Red Army was an Asian Version of this. Japan was also the home of Aum Shinrikyo, a Buddhist cult that tried to kill thousands in the Tokyo metro system using nerve gas in 1995. In 1975, an OPEC (organization for Petroleum Exporting Countries) meeting was disrupted in Vienna, Austria when a terrorist group led by the notorious Carlos the Jackal entered, killing three people and wounding several in a chaotic shootout. In this case no Muslims were involved. In Europe, the Irish Republican Army has been a catholic terrorist organization for almost a century. Spain and France face a terrorist challenge from ETA, the Basque terrorist organization. In, India the militants in Kashmir are Muslim but they are only one of several militant groups. The Punjab militants led by Bhindrawale, were Sikhs. The United Liberation Front of Assam is a Hindu terrorist group that targets Muslims rather than the other way round. Tripura has witnessed the rise and fall of several terrorist group and so have BODO strong holds in Assam. Christian Mizos Mounted an insurrection for decades and Christian Nagas are still heading militant groups. In sum, terrorism is certainly not a Muslim monopoly. There are or have been terrorist groups among Christian, Jews, Hindus Sikhs and even Buddhists. Secular terrorists (anarchists, Maoists) have been the biggest killed. Why then is there such a widespread impression that most as all terrorists groups as Muslim? I see two reasons. First, the Indian elite keenly Follows the western media, and the west feels under attack from Islamic groups. Catholic Irish terrorists have killed for more people in Britain than Muslims, yet the subway bombings in London and Madrid are what Europeans remember today. The Badaar Meinhoff Garg , IRA and Red Brigades no longer pose much of a threat, but after 9/11 Americans and Europeans fear that they could be hit anywhere any time. So they focus attention on Islamic militancy. They pay little notice to other forms of terrorism in Africa, Sri Lanka or India; these pose no threat to the west. Within India, Maoists pose a far greater treat than Muslim militants in 150 districts, one-third of India’s area. But major cities feel threatened only by Muslim groups. So the national elite and media focus overwhelmingly on Muslim terrorism. Doing Ph. D. on the topic â€Å"Terrorism: A Sociological study of Victim’s Families How to cite Is Terrorism a Muslim Monopoly, Papers

Postmodernism in photography Essay Example For Students

Postmodernism in photography Essay V. Some people are working in digital. I think a lot of people are making digital prints, thats for sure. Its Bill Brandt that made it very clear. He said its really the results that count. There are cycles of color popularity. You can see this easily with products such as home furnishings and clothing. For a while, hunter green or mauve will be the popular color, then the trend will shift. An interesting trend I have noticed recently is the use of Web color in television advertising. Color trends can be used to add appeal to a site and can also be used to represent a period of time. You can take your site visitors back to the 60s with avocado or fluorescent colors. Turquoise and yellow are reminiscent of the 50s. Sepia tints denote times of long ago. One final thought though, good color choices are appealing outside of any trend. Hanna, Marta, Canadian museum of Contemporary Photography, Ottawa, an exhibition catalog Evergon 1971-1987, 1988 (2) Peter Max is a multi-dimensional creative artist. He has worked with oils, acrylics, water colors, finger paints, dyes, pastels, charcoal, pen, multi-colored pencils, etchings, engravings, animation cells, lithographs, serigraphs, silk screens, ceramics, sculpture, collage, photography, video, xerox, fax, and computer graphics. He loves all media; even including mass media as a canvas for his creative expression.Fisher, Hal, Gay semiotics, a photographic study of visual coding among homosexual men, published 1977 http://www. queerculturalcenter. org   Solomon-Godeau, Abigail, Photography after Art Photography Manguel, Alberto, Reading pictures: ahistory of love and hate, 200, Alfred A. Knopf, Canada   Sharpe, Debora T, The psychology of color and design, 1974, Fith Printing, NY 1980   Evergon, Artists Statement written for an Ontario Arts Council grant application, 1995   William J. Mitchell, The Reconfigured Eye: Visual Truth in The Post-photographic Era (Cambrige, Mass. The Mitt Press, 1992)   Evergon, an essay for the exhibition catalog Evergon 1987-1997, National Museum of Photography, Bradford, England, 1997 Born in 1946 in Niagara Falls, Ontario, Canada, Evergon lives, teaches and works in Montri al. Dating back to his studies at the Rochester Institute of Technology, New York in the early 1970s, he has consistently used photography as an artistic medium. He belongs to that generation of artists who transgressed traditional photography, allowing it to incorporate hand-made touches and staged fictions. Moreover, in line with the artistic tendencies of his time, his work investigates personal sexuality and social constructions of gender. Having exhibited widely in North America in the 1970s, Evergon began showing internationally in the early 1980s. He received recognition in the late 1980s with his first retrospective, Evergon 1971-1988, at the National Gallery of Canada in Ottawa. Since the 1990s, Evergon has continued with two new bodies of work, Ramboys and Manscapes Truckstops and Lovers Lanes. He is represented by Galerie Trois Points, Montri al, Galerie St-Laurent+Hill, Ottawa, S. P. I. N. Gallery, Toronto and Jack Shainman Gallery in New York For the exhibition Growth Risk Evergon was showing four photographs from his recent body of work Manscapes Truckstops and Lovers Lanes THE EXHIBIT Growth Risk, prepared by CIAC and curated by Claude Gosselin, was to open on September 13 in the Courtyard Gallery of the World Financial Center in New York. Commissioned by the Bureau des saisons du Qui bec, the exhibit brought together works by thirteen Qui bec artists, in a tribute to the vitality of visual arts.

Business Customer Analysis and Valuation †Free Samples to Students

Question: Discuss about the Business Customer Analysis and Valuation. Answer: Introduction: Coca-cola popularly known as coke is basically a type of soft drink which is carbonated, and is produced by the coca cola company. It is one of the oldest and most popular soft drinks and has tremendous number of loyalists all around. There was the inception of a legendary battle between Coca-cola and Pepsi several decades ago and the brands have been fighting each other for more than a century. Each brand wanted to outdo the other and launched several new brand campaigns and advertisements to outdo the other. The history of the wars had reached a legendary nature due to the nature of the battle between them. While Coca-cola specialises is certain aspects, the Pepsi company is better in others. Throughout the decades of their battles, the companies have fought to keep their popularity as well as the customer base intact. According to Michael Porter, the job of a person who is a strategist is to understand as well as deal with competition in a proper manner. The concept of competition goes beyond the established rivals in the industry and also focuses on the competitive forces namely the customers, suppliers, potential entrants and finally the substitute products. The nature of extended rivalry that stems from all the five forces defines the structure of an industry and also determines the competitive nature of interaction within a particular industry (Armus, 2005). Coca cola has been able to position itself successfully in the market among a plethora of brands due to its appeal to family, friends and also to being a part of the joys of everyday life. It has been able to maintain it consistency as well as high quality throughout its service. The factors which are involved with the successful positioning of coca cola in the market are the price, packaging, promotion, distribution as well as competition. The price remained the same for almost seven decades. The packaging has been developed and innovated with time according to the changing society to appeal to people. The company has led to the spread of word all over, has ensured there is awareness among the people about its existence and has always tired its best to keep up with competition. The marketing strategies as well as the taglines were extremely innovative and appealed to the people and so did the advertisements (Kumar, Teichman Timpernagel, 2012). The competitive advantages of Coca-cola are the market leadership, the business partnership, collaborative customer relationship, channel marketing, the multi stage segmentation, the client value management, the implemented go-to market strategy the full operating potential, the flexible sales as well as distribution models, the managerial expertise and finally the sustainable development (Morden, 2016). The significant and noteworthy aspect in the success of Coca cola is the identification of potential competitors, which include Pepsi as the first and foremost one. The companies are competitors more so because they have similar soda and non-soda interests and also have similar offerings. The risk in the competition area is moderate because despite shifts in the consumer trends the company has a loyal following in terms of an established customer base for decades (Louis Yazijian, 1980). New entrants to the industry are not unlikely because any company can hit the right trends at the right time. There may be several new entrants as well which might provide healthier options for the people. There always remain possibilities of newer and better beverages taking over the existent ones. It needs to be mentioned however that establishment of the brand positioning similar to coca cola is not easy and requires considerable efforts (Pearson, 2016). There are always chances of people consuming drinks which are a substitute of coca-cola. People might prefer coffee or other beverages like freshly made smoothies, fresh pressed juices or other healthier alternatives to soft drinks. This might reduce the chances of coca cola consumption (Stark, 2015). With respect to the bargaining power of the buyers it can be said that it is considerable. This is because the company does not sell its products directly to the end users. Therefore the fast food chains or college companies or vending machine companies have enough chances of bargaining with the company and hence coca cola has to sell its products to the distribution networks at a price which is reasonable enough so that there are accepted by all the outlets (Rothaermel, 2015). The suppliers of Coca cola also have immense power. The prices of the commodities which are the ingredients of the soft drinks vary with time and hence the bargaining power of the suppliers of coca cola is significant (Lambert Schwieterman, 2012). It is not improbable that natural disasters can occur at any time and affect the harvests of sugarcane which would indirectly affect the prices of sugar. Despite the several-year contract of the company with its suppliers the prices do not vary much but it is not improbable that it might change significantly at any given point of time (Elmore, 2014). Coca cola should continue to improve its position in the market and develop new strategies in order to sustain itself in the face of severe amount of competition. The untouched portions of the market need to be looked into in order to create new customer bases in those areas as well. The myths or the wrong notions surrounding the concept of unhealthy drinks need to be removed by proper information communication to the people by the company. The packaging and the safety of the bottles need to be mentioned to the people as well (Wahlen, Baginski Bradshaw, 2014). The company has to employ the procedures of the highest quality and also to establish standards guaranteeing the production of a standard product meeting the expectations of the customers. The process also involves continued emphasis on getting the correct standards of quality and seeking ways for the improvement of performance. It is quite difficult for other companies to keep up with the level of coca cola and take the place which has already been established by the company in the market. An efficient supply chain and emphasis on sustainable development has led the company to reach a place in the competitive market. References: Armus, S. (2005). Coca-Cola Company.France and the Americas: culture, politics, and history: a multidisciplinary encyclopedia,1, 273. Elmore, B. J. (2014).Citizen Coke: The Making of Coca-Cola Capitalism. WW Norton Company. Kumar, S., Teichman, S., Timpernagel, T. (2012). A green supply chain is a requirement for profitability.International Journal of Production Research,50(5), 1278-1296. Lambert, D. M., Schwieterman, M. A. (2012). Supplier relationship management as a macro business process. Supply Chain Management: An International Journal,17(3), 337-352. Louis, J. C., Yazijian, H. (1980).The cola wars. Everest House. Morden, T. (2016).Principles of strategic management. Routledge. Pearson, S. (2016).Building brands directly: creating business value from customer relationships. Springer. Rothaermel, F. T. (2015). Strategic management. McGraw-Hill Education. Stark, J. (2015). Product lifecycle management. InProduct Lifecycle Management (Volume 1)(pp. 1-29). Springer International Publishing. Wahlen, J., Baginski, S., Bradshaw, M. (2014).Financial reporting, financial statement analysis and valuation. Nelson Education.